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Brand Partnerships

Unlock unparalleled access
to culture, creativity, and luxury.

Amber Lounge curates boundary-pushing experiences and platforms that connect brands with the tastemakers shaping what is next. Whether through experiential integration, immersive storytelling, or bespoke collaborations, a partnership with Amber Lounge means aligning with influence, innovation, and impact.

Enquire About Partnerships

250M+

Media Reach Per Activation

3

Global Race Cities

1,200

Guests Per Night (SG)

23

Years of Heritage

What We Offer

Three pillars of partnership.

01

Branded Environments

Official brand residencies, co-branded takeovers, custom co-development of spaces. On-site activations, product placements, and in-club features.

Brand residencies
Co-branded takeovers
On-site activations
Product placements
In-club features
02

Event Integration

Seamless alignment with our hero events and cultural calendar. Product showcases, content collaborations, and bespoke event curation aligned with your brand.

Event sponsorship
Product showcases
Content collaborations
Bespoke event curation
Campaign activations
03

Hospitality & Access

Curated access to exclusive events including tickets, tables, or suites for hosting VIPs and key clientele. Private venue bookings and corporate memberships.

VIP tickets & tables
Private venue bookings
Corporate memberships
Client hosting
Bespoke experiences
2026 Calendar

Partnership opportunities.

Amber Lounge Monaco

Le Meridien Beach Plaza

Jun 5-7

Monaco

1,000 pax/night

Completed

Amber Lounge Singapore

Fullerton Bay Hotel, Clifford Pier

Oct 9-11

Singapore

1,200 pax/night

Open

Amber Suites: BTS Concert

National Stadium & Unifi Arena

Dec

Singapore & KL

VIP Suites

Open

Amber Lounge Abu Dhabi

W Hotel, Yas Marina

Dec 4-6

Abu Dhabi

650 pax

Open
The Audience

The world's elite,
in one room.

35-55

Majority Age Range

60:40

Male : Female

39%

Europe Origin

34%

Asia Origin

Drivers & Racing Royalty

Lando Norris, Charles Leclerc, Oscar Piastri, Daniel Ricciardo, Sebastian Vettel, Fernando Alonso, Max Verstappen, Lewis Hamilton, Jenson Button, Nico Rosberg

International Celebrities

Simu Liu, Justin Bieber, Pamela Anderson, Kit Harington, Naomi Campbell, Cara Delevingne, Nicole Scherzinger, Jason Derulo, Akon, Craig David, Heidi Klum, Cristiano Ronaldo

Billionaire Founders & Business Leaders

Tyler & Cameron Winklevoss, Sir Richard Branson, Gumball 3000 founders, heads of Gulfstream Aerospace and Jetcracy

Global Public Figures

HSH Prince Albert II of Monaco, Prince Harry of Wales, Abu Dhabi royal family, members of the Brunei royal family

Media

250M+ reach per activation.

Every Amber Lounge event generates global coverage across news, luxury, fashion, and lifestyle media.

ForbesBusiness InsiderVogueTatlerCNAStraits TimesTime OutVulcanPostGQPrestige

News Networks

BBC, Sky Sports, CNN, FOX Sports, Reuters, The Straits Times, CNA Luxury

Ultra-Luxury & Business

Forbes, Robb Report, Tatler Asia, The Peak, Yacht Style, Jetgala, Billionaire Magazine

Fashion, Lifestyle & Culture

Vogue, GQ, Harper's Bazaar, Time Out, Lifestyle Asia, Her World, L'Officiel

Let's build what others follow.

Contact Michelle Ong, Group Partnerships Director

michelle@icon1c.com · +65 9848 5400