Est. Monaco 2003
Twenty-three years.
One room.
The room where drivers celebrate, where fashion enters the paddock, and where access is inherited, not purchased.
23
Years
3
Cities
50+
Drivers
250M+
Media Reach
1,500
Guests Per Night
From opening night to platform.
Founded in Monaco. Bono, Prince Albert II, Heidi Klum attend opening night.
The Fashion Show launches. Drivers walk the runway for the first time.
Singapore added to the calendar. The night race creates a new kind of after-dark.
Abu Dhabi joins. The season finale gets its closing chapter.
250M+ media reach per activation achieved.
Record celebrity attendance across all three cities.
Charles Leclerc walks the Fashion Show in his debut Monaco season.
George Russell walks. New generation of drivers embrace the tradition.
ICON1C acquires Amber Lounge. The platform era begins.
Edge Global integration. Amber Suites launches at National Stadium Singapore.
Amber Penthouse debuts. Fullerton Lighthouse, Turn 13. 100 seats.
Friends of Amber
Prince Albert II of Monaco · Prince Harry · Lando Norris · Charles Leclerc · Max Verstappen · Daniel Ricciardo · George Russell · Carlos Sainz · Lewis Hamilton · Oscar Piastri · Pierre Gasly · Valtteri Bottas · Sebastian Vettel · Fernando Alonso · Jenson Button · Nico Rosberg · Kimi Raikkonen · Justin Bieber · Kim Kardashian · Pamela Anderson · Cristiano Ronaldo · David Beckham · Naomi Campbell · Cara Delevingne · Nicole Scherzinger · Heidi Klum · Jason Derulo · Akon · Craig David · Bono · Simu Liu · Kit Harington · Olivia Culpo · Jason Statham · Jennifer Lawrence · Vanessa Hudgens · Sir Richard Branson · Sir Jackie Stewart · Mark Cavendish MBE · Esteban Ocon · Nicholas Latifi · Mika Hakkinen · David Coulthard · Eddie Irvine · Mark Webber
And many more across Monaco, Singapore, and Abu Dhabi since 2003.
The Next Chapter
Singapore 2026
October 9 - 11. Three nights. By invitation.