Hacien Tequila: a three-year partnership begins

Hacien Tequila joins the Amber Lounge house as a long-term partner, marking a three-year agreement that integrates the premium tequila brand across all three race-week editions.

The partnership is structured around editorial presence rather than traditional sponsorship. Hacien will feature within the bar programme, the bottle service ritual, and curated tequila moments throughout each evening. The brand will also collaborate on limited-edition serves designed specifically for the Amber Lounge environment.

Hacien's positioning aligns with the Amber Lounge guest profile: premium, considered, and rooted in craft. The tequila is produced in small batches from 100% Blue Weber Agave, aged in French oak barrels, and finished with a refinement that matches the house standard.

The first activation took place at Monaco 2025. Singapore and Abu Dhabi editions will follow.